MOVIES AS PRODUCTS
Understanding movies as commercial products to achieve financing.
Films crafted in today's landscape often emerge from studios owned by multinational corporations. Delving into the implications reveals a stark reality – movies are products. A New York Times article on General Electric (GE), a corporate giant with a $134 billion scope, underscores a business ethos focused on methodical analysis, a far cry from Hollywood's traditional approach.
"They have a lot of meetings," notes Ron Meyer, president of Universal Studios, emphasizing their results-driven mindset. This corporate ownership landscape, with major players like AT&T, NBCUniversal, ViacomCBS, Sony Corporation, and The Walt Disney Company, can shift due to mergers and acquisitions. read the full article here by LauraMHolson
In the midst of this, a year-long struggle between writer (WGA) and actor (SAG) unions sparked interest in innovative approaches to film production and distribution. This led to a surge in online searches about Artificial Intelligence (AI) in the entertainment industry. The debate centers on balancing computer-generated elements with Human Intelligence (HI), recognizing that AI is here to stay.
Those familiar with turning visions into films know the pivotal first step is securing financing. Understanding film financing inherently ties back to the promise of return on investment. Filmmakers must grasp their product's audience appeal and distribution sources. Enter decentralized filmmaking.
Considering a film as a product targeting specific or general audiences necessitates understanding audience preferences. Independent content creators face the challenge of discerning audience desires beyond algorithmic predictions. Algorithms, though hungry for data, may miss the nuanced understanding creators possess.
Multinational corporations rely on algorithms to decide what sells, putting the onus on creators to challenge algorithmic limitations. If we're continually fed the same ingredients, diversity in content combinations hits a ceiling.
Decentralization injects a community voice into the narrative, allowing communal input to shape content. However, a missing link lies in having a vested interest for the community to benefit from content, maximizing Returns On Investment (ROI) from intellectual property (IP) and content distribution.
Embark on this journey with us as we explore decentralized films. Join the innovative branch the industry is pursuing for growth and improved content creation.